Sap Exec Explains How It’s Remodeling Itself Into A Cloud Company

Sap Exec Explains How It’s Remodeling Itself Into A Cloud Company

“I’m a realist that we’ve got a incredibly large install base of customers that have been using SAP solutions on-premise for a long period of time,” Russell said. “So facilitating their journey and the hybrid move ultimately to the cloud, we need to be doing so in a flexible and in an accountable way.” Today, in our SAP Commerce Cloud review, we will discuss the pros and cons of the platform.

Choosing just the right ecommerce platform can be stressful, but it doesn’t need to be. And by doing your homework, you’ll be well-equipped to make an informed decision for your ecommerce company. The market is bursting at the seams with many platform options, and by weighing the pros and cons of each, you can arrive at a final, or near-final, decision. Once you have your finalists narrowed down, a quick call to a platform SAP Commerce Cloud for Beginners representative for a pricing quote and a frank discussion of capabilities should give you any remaining information you need to make your decision. Armed with this data, users can curate deeply personalized shopping experiences for their customers by refining online product displays , recommendations, offers, and remarketing at the individual level. Maihiro is an experienced consultant for SAP Commerce Cloud solutions.

Choosing An Ecommerce Platform? Download This Guide

Here’s how you could easily manage orders and transactions in the Core dna Commerce app. Download our definitive guide to choosing the right eCommerce platform. Headless A hybrid headless platform loved by marketers and developers. Check out Forrester’s TEI report to understand the potential return on investment when deploying SAP Commerce Cloud and SAP Customer Data Cloud solutions.

With SAP eyeing future growth, it is leaning more heavily on partners to further its reach into new product areas and industries. “We’re a company that has got a great heritage and we’re proud of it,” Russell said. “But we’re also well aware that our customer base needs to continue to innovate, and they want to do it with us.” It’s a robust platform with lots of features, and this makes it hard to use. Intensive training is necessary to become a proficient user, and the learning curve for developers is steep.

Sap Sales Cloud

Service Cloud connects fragmented service channels into a singular unified overview. Users can create multi-channel campaigns (email, social, SMS, etc.) and configured them to trigger automatically in response to customer engagement. Agents can see what products a customer has recently viewed, and can go above and beyond the call of duty by adding products to a customer’s cart and giving discretionary discounts and free gifts. It caters to the unique needs and desires of every customer by delivering personalized experiences from acquisition through to retention, unifying all touchpoints on a global scale. We take a deep dive into how the platform works and discover whether or not it’s been successful to meet today’s customers needs.

This can make it difficult if you’re working without dedicated IT personnel on your team. Each Industry Accelerator has a ready-to-launch storefront for rapid time-to-value and several bespoke features. Commerce Cloud gives users a single view of inventory across an entire organization. This means a single source of truth for the seller and complete omnichannel flexibility for the customer. Customers can buy, collect, and return anywhere without messing up stock levels. This can be incredibly hard to manage, creating complexity and data fragmentation for the seller, lack of personalization and reliability for the customer, and can lead to higher costs for both.

  • Direct to Consumers / Manufacturing Get the tools and experience to thrive in the new direct-to-consumer world.
  • SAP Commerce Cloud is our proven commerce solution built mainly for large enterprises with advanced B2B, B2C, and B2B2C use cases.
  • An entrepreneur at heart with over 20+ years of experience in building internet software, growing online companies and managing product development.
  • It seamlessly integrates the customer journey across all touchpoints, reducing friction in the buying process.
  • Here’s how you could easily manage orders and transactions in the Core dna Commerce app.
  • Service Cloud connects fragmented service channels into a singular unified overview.

Use the SAP Commerce Cloud to offer your customers a consistent cross-channel shopping experience and strengthen customer loyalty. The platform includes a robust list of templates and features for common ecommerce functions, especially if you want to run promotional campaigns. This allows you to professionally market your ecommerce storefront with minimal need for customizations in many cases. The SAP Product Content Management solution enables you to consolidate product data and catalogs centrally and publish them in various channels.

See How Commerce Customers Succeed With Sap

SAP utilizes some older functionality and some modules, as well as the Content Management System, are in need of updates. All aspects of the platform are functional but are better utilized by those who are tech-savvy (i.e., an IT team). For the price, you might hope to get features that are only available in the other SAP S/4HANA platforms or through additional paid-for modules. Its online community is weaker and less vibrant than many other platforms like Magento and Shopify.

While both can be seen as different terms describing the same thing, e-commerce means selling products online, usually through a typical online store. Digital commerce expands that concept by including all the touch points and processes throughout the entire customer journey. This means that all the tools, processes, and technologies used to create the online offer are critical to the overall definition.

Tl;dr: Sap Commerce Cloud Pros And Cons

It also features integrated B2B and B2C capabilities—so you can easily appeal to multiple audiences. All five platforms have pre-built integrations using SAP Cloud Platform Integration. Together they assemble to form a highly comprehensive CRM and customer experience solution, fit for any sizable omnichannel business generating around $10M+. 3rd party software integrations are possible, but not pre-built as with Core dna.

Let’s say SAP doesn’t meet all your needs or allow for all the customizations you require. Because of this, if you choose SAP, you’ll need to link to other services to make your ecommerce site function as it should. SAP easily integrates with other services for seamless consumer experience.

Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Since SAP Commerce Cloud is based on open APIs, it can be quickly integrated with third-party solutions as well.

Gain Agility To Transform Your Customers Experiences

An entrepreneur at heart with over 20+ years of experience in building internet software, growing online companies and managing product development. Its built-in “Customer Consent Solution” gives customers complete and transparent control over their data and how it’s used. And the “Customer Identity Solution” provides flexible and frictionless registration, authentication, and login experiences, all critical in the era of GDPR, CCPA, and beyond.

With a focus on close-to-standard implementations, we know how to map complex processes in a manner that is fit for the future, and keep the hurdles in cross-channel trading low. Unlike the revenue-sharing pricing model utilized by other platforms, SAP Commerce Cloud is available through subscription-based pricing and includes a software license, services, and hosting. This pricing model can make it much less intimidating of a purchase for many ecommerce businesses.

Get insights into how to increase business-to-business buyers’ satisfaction and retention by understanding and acting on key moments in their journeys. Understand the economic impact of SAP Commerce Cloud and other SAP solutions. If you are interested in our commerce offers or if you have any questions, please do not hesitate to get in contact with me.

It also encompasses the inclusion of physical sales channels, such as your store network, into your digital commerce strategy. You may need to integrate a content management solution with your SAP Hybris platform for best results. If you’re in search of an end-to-end ecommerce platform that doesn’t rely on integrations, this may not be your best choice.

We will also provide a pricing comparison to other leading ecommerce technologies for 2019. From here, users can effortlessly catalog products by diverse attributes, and bulk-edit, bulk-publish, and bulk-upload multiple products simultaneously, saving time and ensuring consistency. Also, through self-service options like “Organization Management,” where customers can define order approval workflows, and “Quote Negotiation”, where customers can request quotes to be reviewed by managers. The checkout has B2B-friendly features like PO number entry, auto-replenish, and the ability to charge an account rather than a credit card. Different companies use varied combinations of go-to-market models, which means reaching customers through multiple and diverse touchpoints.

Newer, born-in-the-cloud companies that the software giant has acquired are influencing its culture, skills, and even its entire way of doing business, Russell said. For example, SAP now compensates its consultants based on customer satisfaction and growth in cloud usage. To get its customers on the cloud, SAP is revamping its internal culture around its new mission. For Russell, that means orienting its customer-facing teams around cloud growth and unifying companies it has acquired. Cloud technology is now SAP’s biggest revenue stream, the company reported last week. This platform doesn’t provide as much support and guidance as others in the market.

What Is Sap Commerce Cloud?

Business-to-business companies are using SAP Commerce Cloud to delight customers with consumer-grade buying experiences for complex B2B purchases. Our customers have spoken, and SAP Commerce Cloud is now a 2022 TrustRadius Top Rated Award winner for e-commerce and order management solutions. We’re honored to receive this recognition from the B2B and B2C e-commerce professionals who use our solutions daily to drive profitable growth for their organisations. It consolidates all company marketing plans, KPIs, budgets, and tracking in one place for better management and collaboration. And real-time insights fuel discovery and visualization tools that uncover customer interests, behavior, and sentiments. Marketing Cloud pulls data from any channel to create a single, unified view of customers, identifying the most profitable audiences on which to focus marketing efforts.

Customer data patterns are recorded and put to great use, enhancing engagement through optimized experiences. Once you’re turning over $800,000 per month, the fee turns into a revenue-sharing model, set at 0.25% of revenue with a maximum $40,000 per month. Today’s online shoppers expect ease, speed, personalization, and reliability wherever they shop – Online or in-store. Franchises Seamlessly push brand-approved marketing to all locations or specific locations – easily. Direct to Consumers / Manufacturing Get the tools and experience to thrive in the new direct-to-consumer world. Infrastructure Advanced cloud infrastructure built for scale and security.

Assisted Service Mode offers real-time customer support, both online and instore. Customer service agents can get a 360-degree profile of the customer they’re serving, complete with demographics, purchase history, preferences, and past support tickets. Order management represents a significant challenge for companies operating on multiple channels and from numerous physical locations. Users can even use SmartEdit to build on top of old designs on multiple storefronts to maintain a consistent customer view. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation.

It benefits from excellent internationalization thanks to multi-language, multi-site, and multi-currency support. The Industry Accelerators with their plug-and-play storefronts are ideal for a diverse range of sectors. Salesforce Commerce Cloud’s licensing model is also based on a retailer’s gross merchandise volume , with the average percentage being around 2% – 3% for businesses turning over between $5m and $25m. Agents can perform all interactions (answer queries, issue refunds, create sales orders, etc.) from one interface, so there’s no need to mess around opening new windows or switching screens.

SAP Commerce Cloud has constantly allowed us to scale up with our services and it offers a seamless process of scalability. With an integrated, scalable enterprise e-commerce solution, you can fuel innovation and profitable growth. Implementation is generally not included and is provided by agency partners. Commerce Cloud doesn’t come cheap; their prices are at the upper end of the spectrum with some customers paying over $1M per year for their SAP Hybris platform. It seamlessly integrates the customer journey across all touchpoints, reducing friction in the buying process.

Sap Customer Data Cloud

Then, once they’re there, SAP will have to support them by developing a culture and platform with access to the tools they need. The SAP Commerce Cloud solution provides a trusted e-commerce platform that can help you innovate at scale and tap enterprise-wide data to boost profits and customer satisfaction. He points to the company’s partnership with Icertis, a contract-management-software firm, as an example of how such deals have helped SAP expand the capabilities of its cloud business-planning software into more areas. Off-the-shelf options for your promotions are good, as long as you can find a selection you can work with within those options. If you can’t, you’ll need to customize, and SAP technology requires a working knowledge of platform tools to achieve advanced customizations.

Services From digital transformation strategy to scaling your digital business. See how an agile CX strategy can help you navigate a volatile marketplace and meet the ever-changing needs of customers today – and far into the future. Learn how today’s retail enterprises must embrace CX agility to optimize every sales channel and maximize customer loyalty and spend.

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